About Me

I'm Holly, the founder of Sourced By Holly. I live in Sussex with my husband Lewis and our two young daughters.

Sourced By Holly started in 2020, born from a genuine passion for beautiful, unusual homewares — I began sourcing treasures for our own home, and it grew from there. My home has since been featured in The Home Bird by Elle Hervin, as well as in 25 Beautiful Homes and Homes & Antiques magazines.

Why Suzanis

Over the years, the shop has evolved — and so has my life. With two young daughters now keeping me busy, I've made the decision to narrow my focus to what I love most, and what I know best: Suzanis. These extraordinary hand-embroidered textiles have always been my favourite pieces to source, and rather than spreading myself thinly across dozens of categories, I wanted to give them my full attention.

Each piece is chosen personally by me for its craftsmanship, colour and pattern. I work exclusively with two remarkable artisans I've built relationships with over many years — one in Bukhara, one in Tashkent — sourcing directly, so every piece you find here is genuinely one of a kind.

Thank you for supporting a small, independent business — it means a great deal. Follow along on Instagram @sourced_by_holly for the latest arrivals.